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Vice President of Merchandising

Surya is seeking an accomplished Vice President of Merchandising to drive the vision and strategy for the merchandising function in support of the businesses continued growth and success.  This person will develop merchandising strategies that work with the brand, identify new product/category opportunities and manage information across functions and channels to maximize the development of the brand, sales and profits of the company. As a strategic thinker, the right candidate will inspire and mentor a high-performing team to drive impactful product strategies and set the course for growth with our existing and future product categories, while also setting the merchandising direction to ensure a focused continuity on customer sales growth.

This leader will share our passion and commitment to offering our customers a very wide assortment with high quality and great value. This person will be a customer-centric thinker with a passion for understanding how customers think and shop our product categories. This is an exceptional opportunity to be a core member of the Executive Leadership Team at a company that is known for its innovative, growth-oriented vision.


With $100M+ in revenue, Surya is the market leader within the home accessory category in the U.S. The company distributes its products through retailers, residential and commercial interior designers, and through the online marketplace. The company carries over 60,000 SKUs and stores its inventory at its one-million-square-foot corporate headquarters and warehouse in north Georgia. The majority of its 400+ employees are based in Georgia with 40+ field sales staff located throughout the US. Surya has experienced consistent revenue growth for the last 10 years (35% CAGR) and is poised for continued double-digit sales growth.


Key Features:

Market Size: Surya operates in a $10 billion addressable market. The company is already a top five player in a fragmented $2 billion rug market. Surya’s goal is to become a clear #1 in its core product categories (rugs, pillows, lighting) and channels in the next 5 years.

Customers: Surya sells to 10,000+ business accounts globally. Notable customers include La-Z-Boy, Basset Furniture, Arhaus, Living Spaces, and Pulte Group. Customers are scattered across all 50 states with sales correlating to population densities.

Products: Surya offers the largest selection of coordinated accessories across lifestyles and price points, while providing customized sales tools and support to simplify the buying experience for its customers. Surya’s goal is to be the one-stop shop for home accessories.

Sales Model: To best meet its customer needs, Surya’s sales team is segmented by channel (e.g. retail/design, contract, national accounts, and e-commerce) and service level (inside sales vs. field sales). Sales team members engage in a consultative selling process to sell the full suite of Surya products to their assigned account base.  All sales activities are entered and tracked in



  • Develop a strategic product roadmap for Surya which increases market share and sales productivity, while driving incremental profit
  • Develop and implement merchandising strategies that differentiate Surya from the competition as well as help Surya achieve its “one-stop shop” strategy
  • Maintain an awareness of and evaluate the effectiveness of current industry trends and products
  • Research and analyze sales information to identify market trends
  • Analyze sales, feedback and historical data to inform product decisions
  • Regularly review and evaluate customer demand and sales trends to determine where to place products for sale and communicate financial results, forecasts, and action plans to management and cross-functional teams


The ideal candidate will have prior experience as a merchandising leader in a high-growth, B2B company with multiple product categories and channels of distribution. He/She will be a hands-on leader who moves easily from strategic/conceptual to the tactical daily issues. This individual must be exceptionally analytical and data-driven in their approach and will lead market and customer research to gauge viability of new products, brands, categories, and go-to-market strategies.

Additionally the candidate will demonstrate the following leadership competencies:


Results Oriented

  • Consistently strives to achieve an aggressive set of goals even under challenging and changing circumstances; leads and drives achievement by setting high standards and holding team members accountable for performance. 


Communicates with Confidence and Skill

  • Is adept at representing the company with any audience; inspires and motivates team members to excel; able to influence cross-functional teams, shows confidence and optimism in the future of the organization, and engages others to join in building that future.  


Leverages Strong Financial Acumen

  • Understands and appreciates the importance of fiscal planning and is highly capable of thinking strategically about financial implications and alternatives as they relate to business planning and strategies.
  • Demonstrates Resilience
  • Continually demonstrates resilience and perseverance in the face of disappointment and setbacks; continually models an enthusiastic and positive outlook and approach to challenges.



  • Bachelor’s degree or equivalent required, MBA preferred
  • Minimum of 15 years of merchandising management success in a business-to-business environment
  • Proven experience leading a high performance team
  • Strong analytical skills with demonstrated ability to interpret data into actionable items
  • Excellent written and oral communication skills; ability to communicate and formally present across all levels of organization, customer base, and outside parties
  • Strong business acumen and ability to think and operate cross functionally
  • “Hands-on" management style; adaptable to a fast-paced, changing environment
  • High sense of urgency and personal accountability
  • Position requires extensive travel.



The position is based in Greater Atlanta (Cartersville, GA), a 40 minute drive from Downtown Atlanta.



Surya will offer the successful candidate an attractive compensation package reflecting the size and scope of the role. Other employee benefits include medical, dental and vision insurance, 401K retirement savings with employer match, company-paid life insurance and disability coverage, paid time off, paid holidays, commuter transportation program, a free, in-building fitness center, and an Employee Assistance Program.



For consideration, please send current curriculum vitae to

Satya Tiwari, President at


To learn more about Surya, visit

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